When you boil it down, there’s no real reason for me to have started my blog, SEO Wordsmith. There is a bevy of information related to SEO online. But I’ve been doing SEO for years – writing content, promoting sites – so it’s something I know well and like writing about. And just because Coke exists doesn’t mean some small company shouldn’t release a soft drink. In the world of SEO information, SEOmoz is Coke. Which I guess makes SEO Book Pepsi.
Even SEOmoz could have trouble finding premium subscribers. After all, with the number of free SEO tools available and thousands of pages of content (much of it good and not even filled with misinformation) why would you want to pay for something that is so abundant?
What do you get with SEOmoz Pro that you don’t get with free SEOmoz or from the SEO blogosphere on the whole? First off, you can be certain you’re getting accurate information. SEO blogs are full of misinformation and sometimes downright contradictory information. Anyone can start a blog, and anyone can call themselves an SEO expert. At SEOmoz you’ll only be getting the most accurate SEO information available – which is of course subject to change, and SEOmoz keeps up daily with all developments in the industry.
Yes, I can hear you saying: I already get that by going to the site for free. What you don’t get is access to SEOmoz’s premium features:
SEO Questions and Answers: this is like having an SEO consultant at your beck and call. Except instead of having to pay an hourly or exorbitant consulting fee, you can just buy the reasonably-priced premium package. Instead of hunting around the site or online looking for SEO answers, you can just ask. Sort of like Yahoo answers for SEO, except your answers will be thorough and not answered by a sixteen-year-old. I would say this is the main selling point to a premium membership.
SEO Guides: Moz has a couple of SEO guides online, but the bulk of their expert guides are for premium members. It costs $39.00 per guide, as opposed to $79.00 for everything, so becoming a member is the far better value. I wrote recently about the top SEO books that have been published, but a problem with these is that books can go out of date – maybe even in as little as six month’s time. With a premium membership, the guides are always up to date.
SEO Tools: Again, they’ve got a few free tools up to whet your appetite, but the most useful SEO tools are for premium members, and even the free tools don’t give you a full report until you become a full member. SEOmoz’s Linkscape is a pioneer in the optimization industry – potentially becoming an alternative to Google’s page rank. It gives a full metric of your site’s success, or failure. Basically, SEOmoz’s tools are the fastest and easiest to use – and actually work, unlike a number of the free tools you find online.
Link Directory: Sick of submitting your website to low-ranked websites, or being unsure if it’s a trusted site? SEOmoz has a growing list of reputable directories with a high page rank to submit your site.
Discount Store: Get access to discounts on marketing sites or services, like a Best of the Web listing, web hosting, ad network, or others. It’s kind of like having an SEO-based rewards card where the card’s good for discounts on SEO-related products.
Training Seminars: After a certain point, the amount of information you can find – or absorb – online is not enough, so SEOmoz conducts in-depth training seminars. This is a good avenue for beginning site owners too. Some people just respond better to a seminar than trying to incorporate the barrage of information related to SEO. It’s also social – it’s not all business – and a way to network. Members get exclusive access to member events.
Put it all together and a premium membership is invaluable, for the sole reason that you don’t really have to look elsewhere for SEO information (yes, including my blog). With thousands of SEO sites out there, that’s saying something.